Bounce House Billionaire: How to Grow Your Inflatable Rental Business without Spending a Dime using TikTok

Bounce House Billionaire: How to Grow Your Inflatable Rental Business without Spending a Dime using TikTok

Introduction

At this point in the modern social media era, many of us have been in that situation where we are scrolling through TikTok, and BAM! That certain product or company you’ve seen a few times in the past shows up on your screen again, and this time, it happened to be timed perfectly. So what do you do? You visit their profile, then their website, which leads to buying, subscribing, or signing up for a service or product you saw because of that one short video.

TikTok has quickly become one of the most popular social media platforms in the world, with over 1 billion active users. It’s an excellent platform to showcase your creativity and promote your brand in a simple to use, short form video platform. As a local event rental company, TikTok can be an effective tool to reach your target audience and grow your brand awareness. This results in customers calling you to rent inflatable water slides, bounce houses, obstacle courses or inflatable games before calling your competition. Here are some tips on how to use TikTok to promote your business:

1. Create Engaging Content

TikTok is all about entertaining and engaging content. To make your content stand out, you need to be creative and innovative. Create fun and exciting videos that showcase your products and services. For example, you could showcase a time-lapse of setting up a popular center-climb water slide, or a video of kids having fun on one of your hybrid obstacle courses (make sure you obtain consent, of course). Use catchy music and add filters and effects to make your content more interesting. All it takes is that one mom to be scrolling through TikTok with her child nearby…next thing you know, your video with your dinosaur combo pops up and the child says “Mommy, I want THAT for my birthday!”. Boom, there’s a rental.

2. Use Trending Hashtags

Trending hashtags can help you reach a wider audience on TikTok. Keep an eye on popular hashtags in your niche and use them in your videos. You can also create your own branded hashtags to encourage user-generated content. For example, you could create a hashtag like “#RentwithUs” for people to use when sharing their event photos or “#bestbirthdayever.” The more hashtags, the wider audience you will reach.

3. Engage With Your Audience

Engagement is key on TikTok. Respond to comments and messages and interact with your followers. Encourage them to share their experiences with your products and services. The most effective method of purchase/rental decision influencing is word of mouth and customer reviews! The best kind of reviews are customers who post videos of them enjoying your product! This can help you build a loyal community and grow your brand.

4. Advertise on TikTok

The next step in your TikTok marketing campaign might include utilizing a paid advertising option on the platform. Although this option will absolutely get your company and brand to an even larger audience, it’s important to stick to your advertising/marketing budget when creating paid ad campaigns on social media platforms. Here’s a basic summary of how a TikTok ad campaign works. Find the advertising options for businesses. You can create a TikTok ad campaign and target your audience based on demographics, interests, and behavior. This can be an effective way to reach a wider audience and promote your business. From there, it’s important to make sure the content of the video grabs your audiences’ attention within the first few seconds of your video or else they will scroll right past it! Consider getting the help of a local avid TikTok user or watch YouTube videos on how to create viral, attention grabbing videos.

In conclusion, TikTok can be an extremely powerful and underutilized tool for local event rental companies to grow their brand awareness. By creating engaging content, using trending hashtags, collaborating with influencers, engaging with your audience, and maybe even advertising on TikTok, you can reach a wider audience and grow your commercial inflatable business for free! Start creating TikTok content today and watch your rentals soar!